Customer Behavior in Online Dating

Customer Behavior in Online Dating

Andrea Dechant , Martin Spann (Hrsg.)

Band 5 von 8 in dieser Reihe

Paperback

140 Seiten

ISBN-13: 9783741223525

Verlag: Books on Demand

Erscheinungsdatum: 19.12.2016

Sprache: Englisch

Farbe: Nein

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Online dating platforms have become an accepted way to find a partner and developed into successful business models. On online dating platforms, a user has different roles: individual with preferences searching for a partner, sender and receiver of messages, and customer being in a contractual relationship with the platform provider. This dissertation examines all these roles of an individual that engages in online dating. The key objective of this dissertation that comprises four research articles is to provide a deeper understanding of customer behavior on online dating platforms by taking a business-related point of view.

With this dissertation, Andrea Dechant addresses diverse target groups. Foremost, the findings of this dissertation provide relevant managerial implications for managers of online and mobile dating platforms that are interested in customer retention, customer preferences, and customer behavior. As the results can be transferred to other industries that face churn independent of dissatisfaction, e.g., health or fitness companies, and social networks, this dissertation is also of interest for practitioners and researchers in these fields. Finally, this dissertation provides scientific insights from a researcher's perspective into a topic of great public interest.
Andrea Dechant

Andrea Dechant

Andrea Dechant was a research assistant at the Institute of Electronic Commerce and Digital Markets at the Ludwig-Maximilians-Universität München, Germany and received her PhD from this institution in 2016. She holds a Master of Business Research from the Ludwig-Maximilians-Universität München as well as the degree Diplom-Kauffrau from her studies in business administration at the University of Passau.

Martin Spann

Martin Spann (Hrsg.)

Martin Spann is a professor of electronic commerce and digital markets at the Ludwig-Maximilians-Universität München, Germany. Further, he serves as dean of research of the Munich School of Management, director of the LMU Center for Advanced Management Studies (LMU CAMS) and scientific director of the Center for Digital Technology and Management (CDTM). He studied economics at the University of Kiel and obtained his PhD (2002) as well as his Habilitation (2005) from the Goethe University Frankfurt. From 2005 to 2010, he was a Professor of Marketing and Innovation at the University of Passau.

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