Customer Behavior in Online Dating
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With this dissertation, Andrea Dechant addresses diverse target groups. Foremost, the findings of this dissertation provide relevant managerial implications for managers of online and mobile dating platforms that are interested in customer retention, customer preferences, and customer behavior. As the results can be transferred to other industries that face churn independent of dissatisfaction, e.g., health or fitness companies, and social networks, this dissertation is also of interest for practitioners and researchers in these fields. Finally, this dissertation provides scientific insights from a researcher's perspective into a topic of great public interest.
Martin Spann (Hrsg.)
Martin Spann is a professor of electronic commerce and digital markets at the Ludwig-Maximilians-Universität München, Germany. Further, he serves as dean of research of the Munich School of Management, director of the LMU Center for Advanced Management Studies (LMU CAMS) and scientific director of the Center for Digital Technology and Management (CDTM). He studied economics at the University of Kiel and obtained his PhD (2002) as well as his Habilitation (2005) from the Goethe University Frankfurt. From 2005 to 2010, he was a Professor of Marketing and Innovation at the University of Passau.
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