Gamification in Tourism

Paul Bulencea and Roman Egger have brought together two of my favorite subjects into one engaging, informative, and well-researched book. Everyone in tourism - districts, attractions, and support companies alike - should read Gamification in Tourism, but in fact so should everyone involved in designing memorable experiences (as the sub-title memorably puts it), for its Memorable Experience Design framework applies to all those who wish to succeed in today's Experience Economy.

The book Gamification in Tourism is the first of its kind to bring together two current issues - Gamification and Experience Design. This innovative book will be very useful to both academics and practitioners. The book is well structured and also allows non-academics to grasp and apply the theoretical concepts easily through examples and cases that illustrate the different gamification approaches.

This book comes highly recommended for anybody that wants to create better, a more engaging and financially successful tourism experience. While the book is not really a blueprint for creating experiences (is such a book really possible?), it will certainly give you a very valuable insight into concepts, ideas and good practices that you should be aware of. In fact, just browsing through the book will give you plenty of ideas on how to create a new tourism product or improve an existing one.