Tell Me... What Do You Teach?

Tell Me... What Do You Teach?

The Teacher's Guide to Marketing your Teaching Business (USPs - Uniqueness - Tag Lines)

Janine Bray-Mueller

Band 3 von 1 in dieser Reihe


260 Seiten

ISBN-13: 9783752670288

Verlag: Books on Demand

Erscheinungsdatum: 12.02.2021

Sprache: Englisch

Farbe: Ja

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Without a steady stream of new private students or business customers, freelancing teachers will slip into the three-year death cycle and go out of business. Yet most brochures and business cards end up in the dustbin.
Most start-ups and online teaching services don't know what to write when they advertise their teaching services. They believe that mastering the many aspects of teaching is enough to guarantee a successful career. But contrary to attracting potential private students and business customers, they end up doing the opposite. Instead, they write about framework levels or quote tired stock phrases such as 'we tailor our offer to your specific needs'.
TEFL/TESOL and CELTA courses teach classroom management, pedagogical issues, and teaching methodologies. They don't teach how to start-up freelancing careers needing websites, social media pages, brochures and business cards. What is needed is 'a teacher must have freelance marketing book' that fills this gap.

Tell Me... What Do You Teach? is a business and marketing book giving insights and worksheets on how to be a successful freelancer. It guides teachers to work out why their freelance teaching service exists and provides them with the skill to develop the copywriting skills they need to advertise their professional teaching activities. A clear statement telling potential private students and business customers exactly what is being taught and what skills (or benefits) they gain by attending their courses. This is what our customers want to read.

Get your teacher must have marketing book Tell me... What Do You Teach? and avoid making mistakes that could affect your freelancing career. Take your teaching service beyond classroom management and teaching itself. These skills can be used for your advertising and acquisition situations as a professional teaching freelancer. And 'teacher wanted' is a thing of the past.
Janine Bray-Mueller

Janine Bray-Mueller

Janine is a freelancer and former member of the IATEFL Executive Marketing Committee. She shares her experience to help freelance teaching careers avoid the 'three-year death cycle' by maintaining a healthy teaching business. Her goal is to help as many freelancers as possible and provide them with solutions to their problems.

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