
Video Banking
New Age Banking: A customer perception analysis
Lars Jäger (Hrsg.)Hardcover
112 Seiten
ISBN-13: 9783746099453
Verlag: Books on Demand
Erscheinungsdatum: 24.04.2018
Sprache: Englisch
Farbe: Ja
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Mehr erfahrenThe banking industry is currently, more than ever, on the move. Low interest rates, EU-driven regulatory requirements and particularly the proceedings in digitalization have led the banking industry into a new age of banking. The digitalization of business processes and banking services have forced the banks to rethink their business model. As a consequence, the multi-channel approach needs to be extended by an interactive communication service called Video Banking. Video Banking enables customers to conduct their banking activities independent from their location by using a smartphone or notebook.
Since Video Banking is a relatively new service in the banking industry, the customers are not acquainted with it that far. To launch Video Banking successfully, the customers need to be convinced by the new service.
Since Video Banking is a relatively new service in the banking industry, the customers are not acquainted with it that far. To launch Video Banking successfully, the customers need to be convinced by the new service.

Lars Jäger (Hrsg.)
Prof. Dr. Lars Jäger ist Professor für Investition und Finanzierung (Corporate Finance) und Lehrpreisträger des Landes Rheinland-Pfalz.
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