Brand Management with Social Media: In Service Industry

Brand Management with Social Media: In Service Industry

Shahriyar Humbatov

Paperback

128 Seiten

ISBN-13: 9783954894833

Verlag: Anchor Academic Publishing

Erscheinungsdatum: 01.10.2015

Sprache: Englisch

Farbe: Ja

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It is highly important to highlight that nowadays the digital age drives the enterprises to focus more on the social media platforms, because the social media has enabled the customers to engage with the brand products / services. The social media platforms such as social networks, blogging, microblogging, photo and video sharing support brand managers to create relevant contents to promote the brand facilities / amenities. The deliberately designed social media campaigns can help the firms to generate brand awareness and brand loyalty with the help of the social media tools such as Facebook (social networks), Twitter (microblogging), Instagram (photo sharing), YouTube (video sharing) and WordPress (blogging). In this research paper, it is highly possible that one can find a very useful facts how to use the services of chosen Social media Platforms to create Brand Awareness and build Brand Loyalty of the existing enterprise.
Shahriyar Humbatov

Shahriyar Humbatov

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