Emotionalizing Fashion Retail
Hardcover
388 Seiten
ISBN-13: 9783734758218
Verlag: Books on Demand
Erscheinungsdatum: 09.04.2015
Sprache: Englisch
Farbe: Nein
erhältlich als:
inkl. MwSt. / portofrei
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Mehr erfahrenThe key-focus lies on a deep understanding of the emotional part during the buying-process. It clearly shows the potential of new digital and social media, and the integration of the on- and offline world within the fashion retail world.
Jochen Strähle (Hrsg.)
Jochen Strähle is an international fashion retail specialist. He is a full-professor for International Fashion Management at Reutlingen University in Germany and visiting professor in Finland, the UK, and China.
Prior to joining Reutlingen University, Jochen Strähle was CEO of the biggest fashion online retailer in Central Eastern Europe. He has published three books and numerous articles about international management and online business and is a well-known speaker on conferences.
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